Research
Behavioural economics research partnership funded by Government of Canada
A research partnership that includes the Consumers Council of Canada and is led by Prof. Dilip Soman and housed at...
Canadian consumers eager for innovative approaches to resolving marketplace problems
Canadian governments can better handle consumer complaints and work more capably with consumer organizations, to promote and...
Canada lags other modern economies that require, standardize unit pricing displays at retail
Canadian retailers that standardize their displays of unit pricing and eliminate misleading price presentations stand to gain a...
Consumers nervous to get good, useful advice about energy performance of their homes
Canadians want clear, simple, trustworthy and actionable information to assist them when they buy a new or resale home and to...
Extended protections often misunderstood and bought mostly by specific segment of consumers
A specific segment of consumers buy most of the extended product protection plans sold on major household durables, a...