Research

Making Price Comparisons Easier

In theory, unit pricing is supposed to make it easier for consumers to more fairly compare prices of different quantities. The...

Why do People Fail to Act on Financial Plans, the first published report by the Behaviourally Informed Organizations...

Canadians still have trouble planning for their financial futures. Financial planners across the nation find getting people...

You have finally decided on a refrigerator. Compared prices, sizes, energy efficiency and other features. It seems like all the...

Canadian consumers find it difficult to identify the perils of buying ‘counterfeit’ goods and ‘pirated’ digital media, and...

RSS