Behaviour observed in controlled academic environments don’t always match experiences in real-life workplaces or the marketplace.

The new book Behavioural Science in the Wild is a followup to last year’s The Behaviourally Informed Organization, working to translate behavioural principles observed in studies into practical assistance for real-life organizations.

Co-edited by Nina Mazar and Dilip Soman, the new book aims to help managers implement research findings on behavioural change in their own workplace operations, and to apply them to business or policy problems. The book is comprised of 24 separate articles, written along four basic themes. Each article seeks to help managers best translate results from pilot studies into their own organizations, putting behavioural science into practice.

“We are confident that the reader will finish the book feeling that they have gained the ability to think about the behavioural sciences differently, to be more critical of the evidence that is presented to them, and to ask the right questions, but to also develop the right tools (for example, quick testing) so as to adapt the findings appropriately to help them solve their problems,” the authors wrote in the book’s preface.

Soman served as co-editor of the first book, chairs the Rotman School of Management’s behavioural science and economics group at the University of Toronto and serves as project director of the Behaviourally Informed Organizations initiative. Mazar is a professor of marketing at Boston University’s Questrom School of Business and co-founder of BEworks, a commercial consulting team engaged in behavioural economics. The book is published by Rotman University of Toronto Press.

More details on chapters and online ordering information is available through this link. The book is also available from other online retailers.