Current Research

The On-Demand Consumer

Research is being undertaken to examine the growth of the on-demand economy in Canada, its implications for consumer expenditures and welfare, and for Canadian consumer policy and regulatory frameworks. The project’s major research question will focus on how significantly the digitally enabled on-demand economy has changed the behavior and expectations of Canadian consumers, and how policy makers and consumer organizations can respond, adjust, and remain effective without limiting innovation.

Consumers Council of Canada has received funding from Innovation, Science and Economic Development Canada’s Contributions Program for Non-profit Consumer and Voluntary Organizations for the aforementioned research. The views ultimately expressed in the final reports of this research will not necessarily be those of Innovation, Science and Economic Development Canada or of the Government of Canada.